Let’s face it. We’ve all been settling for monotony between our buns.

To launch SONIC’s complete rebrand, we created a new spokesperson – the Chief Ingenuity Officer – who’s making it his life’s work to crusade against boredom while getting people to live a little with their choices.

Welcome to the SONIC Department of Research & Deliciousment, where all the funsanity goes down.

Brought to you by a month-long production in Mexico City where we may have tired of shoot days, but never tacos y cervezas.

Director: Jody Hill | Agency: Mother | Art Director: Erica Canup