You know that bottle of nice wine that sits ON the shelf collecting dust because it’s too nice FOR a random Tuesday until suddenly five years pass and that nice wine is now a nice vinegar?

Funny how we do that—save the good stuff for “someday.”

Buick’s new lineup was designed to inspire the opposite. A little luxury, meant to be enjoyed right now.

Because if not now, then when?

Director: Brendan Vaughan | Photographer: Patrik Johall | Agency: Mother LA | Art Director: Erica Canup