You know that bottle of FINE wine that sits ON the shelf collecting dust because it’s too nice FOR a random Tuesday until FIVE years pass and SUDDENLY that fine wine is now a fine vinegar?

Funny how we do that—save the good stuff for “someday.”

Buick’s new lineup was designed to inspire the opposite. A little luxury, meant to be enjoyed right now.

Because if not now, then when?

Director: Brendan Vaughan | Photographer: Patrik Johall | Art Director: Erica Canup | Agency: Mother LA