Zola – All the days along the way

The wedding space is filled with pretty, poised imagery of beaming brides, elegant decor, and overly-posed everything.

But what about all the behind the scenes work it takes to get to the wedding day? The late-night cardstock debates, the too-tight dress try-ons, the sugar-high macaron tastings?

We created a new brand campaign for Zola that celebrates the realness behind the wedding planning journey, featuring real couples.

And a real dog, named Gus.