meta is officially moving out of the metaverse and into the real world. but one does not simply “describe” meta lab…you sort of have to be there.

Our launch campaign for Meta Lab teased the Possibilities in Store across three key cities: Los Angeles, NYC, and Las Vegas. Not only did we beat foot traffic projections by 50%, but we also delivered Meta’s most successful campaign to date.

Director: Marie Schuller | Art Directors: Tobias Lindborg & Therese Jonsson | Agency: Mother LA